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Technology · Open for opinions

Will the annual growth of global digital advertising investment remain above 15% in the period from August 2026 to July 2027?

In the August 2025–July 2026 period, global digital advertising investment grew by 19% according to Sensor Tower. 81 opinions, 58% Yes

  • Yes — 58%
  • No — 42%

Deadline: April 21, 2027 at 12:00 AM UTC · 81 opinions

Resolution rules

In the August 2025–July 2026 period, global digital advertising investment grew by 19% according to Sensor Tower. The acceleration of generative AI in ad creation is pointed to as one of the main drivers of this growth.

Source: tek.sapo.pt

Frequently asked questions about this event

How is this event resolved?

Resolução com base no relatório 'State of Digital Advertising' da Sensor Tower (ou equivalente) para o período agosto 2026–julho 2027. O mercado resolve 'Sim' se a variação percentual reportada em relação ao período anterior for superior a 15%.

How are points scored?

Points depend on the share of votes your side had when you gave your opinion. Being right earns 100 minus that share. Being wrong costs that share.

Right now Yes has 58% of the votes: an opinion on it that turns out right earns about 42 points, a wrong one costs about 58.

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